Cook

Cooking as activism uses plant-based dishes to engage people emotionally, sensorially, and culturally. Through simple, healthy, and family-friendly recipes, it demonstrates that a diet free from animal exploitation is suitable for everyday life, delicious, and diverse. Instead of confrontation, the focus here is on inspiration.

➕ Pros:

• Low barrier to entry for interested individuals
• Positive, pleasure-based approach 
• Ideal for online formats, but also for e.g. trade fairs
• Promotes long-term behavioral change through direct experience
  

➖ Cons:

• Less confrontational, therefore possibly less short-term mobilization
  
• Animal ethical message is often neglected, however, a combination of "Why vegan" and "How vegan" is crucial
• Hardly effective if cooking is only done in a private setting

Tips for maximizing reach:

• Recipes in Reels or TikToks with fast-paced editing and product placements, plus an animal ethical punch ➡️ see diemildeveganerin
• Focus on visual aesthetics: good lighting, clear camera settings, food close-ups
• Include shopping list and recipes in captions