How to Play

Grandpa throws everything onto the conveyor belt – cheese, sausages,
wool sweaters, and even red wine. All animal-based, all
on their way to the checkout. Your task: identify non-vegan
products, swap them out, and in doing so, save Lilly, Berta,
Rosalinde & Co.'s bacon.

The activist follows your selections and swaps upon
your command – she cheers for good swaps and winces
when you make a mistake.

Can you clear all 10 levels? Enter your score and
compete for a spot on the monthly leaderboard.

HOW TO PLAY
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On Computer (Landscape):
← → Switch between products (lanes)
Spacebar Swap product (Swap!)
P Pause | ESC Menu

On Smartphone (Portrait):
↑ ↓ Switch product (closer / further from checkout)
Virtual buttons at the bottom of the screen to select
and a large SWAP button to swap.



HOW TO SWAP CORRECTLY
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Select a non-vegan product (identifiable by the red
glowing outline – the brighter, the closer to checkout) and
press Spacebar / SWAP.

After each correct swap, a short popup appears –
there you'll learn why the product isn't vegan and
what delicious alternative exists. The belt waits.

ATTENTION – THREE SPECIAL TYPES
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🟢 Vegan Deception Products (Tofu, Avocado, Lentils …)
Look like traps – DO NOT swap!
If you swap them, you lose a life.

⚡ Bonus Items (glow golden)
These products SHOULD pass the checkout.
Let them pass → +150 points.
If you swap them out → -100 points.

🕵 Disguised Products
Some items disguise themselves upon appearing and only reveal
their true nature after ~3 seconds on the belt.
Keep your eyes peeled!

DIFFICULTY LEVELS
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🌱 Junior Vegan
Obvious products (milk, eggs, meat),
calm pace, up to 7 products simultaneously.

✊ Vegan Pro
Additionally hidden animal products in sweets
and clothing, faster pace, up to 9 products.

🔥 Senior Activist
All products, including real surprises:
Red wine, Red Skittles, White sugar … Very fast,
up to 14 products simultaneously!

PRODUCTS – THREE DIFFICULTY LEVELS
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Tier 1 – Obvious (Junior+):
Cow's milk, Butter, Cheese, Chicken egg, Honey, Sausage,
Steak, Salmon, Cream, Yogurt, Milk chocolate, Soft serve ice cream,
Mayonnaise, Canned tuna

Tier 2 – Surprising (Pro+):
Gummy bears (Gelatin!), Marshmallows (Gelatin!),
Wine gums (Gelatin!), Caesar Dressing (Anchovies!),
Worcestershire Sauce (Anchovies!), Pesto (Parmesan!),
Tiramisu (Egg + Mascarpone!), Leather shoes (Cowhide!),
Wool sweater (Sheep's wool!), Cheese crisps (Milk powder!),
Croissant (Butter + Egg!), Jell-O (Gelatin!),
Cheesecake (Quark + Egg + Butter!)

Tier 3 – Hard to believe (Senior):
Red wine (clarified with fish bladder!), Beer (Isinglass!),
Orange juice (Omega-3 from fish oil!),
Whole grain bread (E920 from chicken feathers!),
Red Skittles (Carmine E120 from cochineal!),
Vitamin capsules (Gelatin shell!),
Jelly Beans (Shellac – Lac bug secretions!),
White sugar (filtered with bone char!),
Gummy vitamins (Gelatin!), Beeswax candle (Beeswax!),
Down jacket (Feathers!), Silk scarf (Silkworms!),
Collagen cream (Animal collagen!),
Parmesan (with animal rennet!), Mochi (Egg in the filling!)

LIVES & COMBO
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You start with 3 lives (♥♥♥).
A non-vegan product reaching the checkout = 1 life.
Swapping a vegan trap = 1 life.

If you correctly swap multiple non-vegan products in a row,
your combo multiplier builds up:
x1 → x2 → x3 → x4 → x5 (Maximum)

A mistake (swapping the wrong product or missing one)
resets the multiplier.

LEVEL UP
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After a certain number of correct swaps per level,
you level up (3–7 swaps depending on the level). With each
level, the belt gets faster and fuller.

POINTS & LEADERBOARD
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After the game, you can submit your score with your name and email.
Separate leaderboards exist depending on the difficulty –
Junior, Pro, and Senior.

Who wins is determined by:
✓ How many correct swaps you made
✓ Your combo multiplier
✓ How many lives you still have
✓ How far you progressed

THE AUDIENCE
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The animals watch you attentively from the shelves:

👑🐷 Rosalinde – Pig crown, great personality
🐄 Berta – She reacts very directly to milk
🐣 Bob – The chick has a clear opinion on eggs
🐑 Lilly – Gets nervous with wool sweaters
🐔 Hennefer – Always keeps an overview

They cheer for good swaps, are shocked by
mistakes – and sometimes comment loudly when
"their" product appears on the belt.

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Good luck – and let no animal product pass! 🌱