NVSINO

About us and the team 👨‍👩‍👧‍👦

DAS CROP TOP - NVSINO

RAFFAELA

Raffaela was working as a doctor when she realised that the enslaved „farm" animals are sentient, just like her patients. That realisation made her vegan at the end of 2020, and she became active for animal rights immediately. After a few months of street activism she decided to share her emotional encounters as TikTok videos, and reached millions. As Die Militante Veganerin Raffaela and her team have taken radical animal rights activism in the German-speaking world to a new level.

DAS CROP TOP - NVSINO

TOBI

Tobi came to street activism through Raffaela linking Anonymous for the Voiceless, an international animal rights organisation. Within weeks he had opened a new local group. He quickly understood that street activism alone is not enough without a media presence, and in 2023 he started publishing videos on various social platforms as Der Veganist. As a strength athlete he also shows that you can be strong as a vegan.

Team

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What NVSINO stands for

NOT BEING VEGAN IS NOT OK.
Our bold name is not only there to get attention, it is there to educate. It triggers an immediate emotional reaction, and that is what makes people look into the subject and question their own behaviour.

And we designed our abstract logo around that clear message:

NVSINO

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… and you, of course!

Behind the voices on the internet are real people who change their behaviour because of us, and who are glad to see us 💚

  • Die_Militante_Veganerin_Veganismus_Aktivismus_Tierrechtsaktivismus_Tierrechte_Tierschutz
  • Kinder vegan ernähren die militante Veganerin
  • Veganismus NVSINO nicht vegan sein ist nicht ok Begegnung Treffen

How did NVSINO come about? Our story

Raffaela and Tobi met through activism in 2023, and it was clear early on that their shared drive would produce new projects. With Tobi's experience as a team lead and building his own brand Gym Zombies, and Raffaela's experience in marketing and product design through her invention KOALAA, creating a brand for their biggest life project was the obvious next step: NVSINO is here to offer radical, stylish clothing for brave vegans.

Why vegan statement clothing?

Animal rights clothing does not dare enough. We do not want grinning avocados, dancing tofu or mild slogans like "Friends not Food". We want bold, striking statements that provoke, stick in the memory and open a conversation. Preferably on shirts, caps, totes, bags and anything else we use to stand against animal slavery day to day.

Wearing clothing with a radical vegan message is a simple and effective way to get the discussion going around you: radical, unmistakably for the animals.

So what are you waiting for? Here is the shop!

Are there not other NVSINO makers?

Correct. Raffaela coined the phrase „Nicht Vegan Sein Ist Nicht OK" three years ago and made it known. Back then she sponsored an Austrian animal rights association with a high four-figure sum for the first merch run. Because of personal differences, a lack of ambition to scale and unreliable customer support on the association's side, Raffaela and Tobi have now decided to open a store run their way, with more efficient logistics and a registered trademark.

More questions?

Have a look at our vegan FAQ 🤗

Going vegan? Here is your help ⬇️

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