Online activism

With the internet, our animal rights generation has gained an enormously powerful "weapon" for maximizing reach that no one before us had. Therefore, for all the following forms of activism: What is not posted online has virtually never happened ❗

Online activism encompasses all digital measures to promote animal rights: creating and sharing viral videos on social media, blogs, newsletters, etc. 📱 The goal is to reach as many people as possible, draw attention to abuses, and initiate action.

➕ Pros:

• Broad reach with low financial effort
• Content is scalable and permanently available
• Activism can be done anonymously or with a face
• Low entry barrier, can be done regardless of location

➖ Cons:

• Content competes with high digital noise
• Activism often remains limited to information dissemination; calls to action ("Live vegan") must be integrated
• Dealing with negative comments
• Dependence on platform rules (e.g., regarding depictions of animal cruelty)

Tips for maximizing reach:

• Short, emotional videos with a clear message (15-60 sec.)
• Link engaging short videos in your bio, e.g., this one 👀
• Catchy thumbnails and captions increase click and playback rates
• Storytelling instead of pure facts increases engagement
• Crossposting on multiple platforms (TikTok, Instagram, YouTube, ...)
• Highly recommended TikTok course 👀
• For more inspiration, check out our channels @diemilitanteveganerin and @derveganist 🤝