Product Development

Product development aims to create vegan alternatives to existing products. This includes food, clothing, cosmetics, materials, and technologies, among other things. The goal is to make animal abuse structurally unnecessary and to encourage consumers to switch through better options.

➕ Pros:

• Direct influence on markets and consumer behavior
• Lasting structural impact instead of isolated interventions
• High scalability for successful products
• Reaches people who would not switch through pure argumentation

➖ Cons:

• Often high development, capital, and time expenditure
• Strong competition
• Risk of compromises in ethical standards due to investor interests

Tips for maximizing reach:

• Document development processes
• Clearly tell product stories: Problem ➡️ Solution ➡️ Impact
• Create professional launch videos, ideally with social proof (testimonials)