Donations
Online activism in particular needs money for technology, etc. 💸 Donations are a direct lever to support and promote structural changes. Those who donate regularly or strategically strengthen campaigns, legal aid, and the education of others. Donations cannot replace individual actions, but they can massively amplify their impact and give new opportunities to the people behind them ✨
Donations to sanctuaries and animal sponsorships can also be relevant, but donations should always be evaluated based on sustainable effectiveness.
➕ Pros:
- High impact when selecting targeted organizations
- Time-independent, plannable, and scalable
- Ideal for people with limited time capacities
- Optimal for people with capital (who wish to remain anonymous)
- Potentially tax-deductible for recognized organizations
➖ Cons:
- Impact depends on the effectiveness of the recipient organization
- Requires trust and research
Film & Online Tips for Maximizing Reach
- Publicly share your own donation decisions (e.g., story) with reasoning → inspires others
- Short video statements explaining why you donate to whom increase authenticity and the imitation effect
🤫 Do you celebrate what we do? Then support us on PayPal, we would be thrilled with your support! Every euro goes into video production and our goal to have the greatest possible impact for animal rights in this generation.
Please note: We are a business, not a non-profit organization. Therefore, your support does not qualify as a tax-deductible donation, and we cannot issue a donation receipt for it.