Street activism, e.g. NEON Protest

By street activism, we mean actions in public spaces where people are confronted with their responsibility. The goal is to directly reach passers-by, evoke emotions, and initiate conversations. This often involves using images or video footage from the animal industry.

➕ Pros:

• Direct contact with people, high conversational impact
• Visibility also for people who are not active online
• Authentic atmosphere through personal presence
  

➖ Cons:

• High organizational and personnel effort
• Veganism as the central message often doesn't resonate with passers-by, needing clear signage.
• Weather-dependent
  
• Reach often locally limited if not documented
  

Tips for maximizing reach:

• Professionally film the action or use a good smartphone to create social media reels or YouTube videos
• Interviews with activists and passers-by increase authenticity
• Livestreams boost direct reach